Workgroup: Public Awareness
Public Awareness The Public Awareness Workgroup meetings will usually be held the 3rd Monday of each month at the MSU Kellogg
Center in Room #6 from 1-3pm . | GSC Website Navigation GSC, Birth to Five homepage GSC Agenda and Minutes GSC Workgroups GSC Training GSC Members GSC Meeting Calendars Monthly Focus Articles Quality Early Learning Other Resources |
Public Awareness Workgroup
Agenda Monday, June 16, 2008, 1:30 – 3:30 pm
Kellogg Center Rm. 6
- Welcome & Introductions Jill Lawler
2. Status Updates
- Faith Base Initiative Yvonne Phillips
- Business Tool Kits MC Rothhorn
- News & Information Articles
3. Great Start Communication Tool Kit Michelle Nicholson
4. Job Shadowing Event Michelle
5. Great Start logo Michelle
6. New business
2008 ~ Future Meeting Dates: July 21, August 18, September 15, October 20, November 17, December 15
Public Awareness Workgroup
AGENDA Monday, April 21, 2008
- Welcome & Introductions Jill Lawler
2. Status Updates
- Faith Base Initiative Yvonne Phillips
- Business Tool Kits MC Rothhorn
- News & Information Articles
3. Great Start Communication Tool Kit Michelle Nicholson
4.
Capital Regional Community Foundation (CRCF) &
Capital
Area United Way (CAUW)
Request for Proposal (RFP) Summary Michelle
5. ECIC Star
Power event Michelle
6. Job Shadowing event Michelle
7.
New business
Public Awareness Workgroup
MINUTES March 17, 2008
MSU Kellogg Ctr Rm 6
Members Present: Ken Sperber [Great Start Collaborative], Sharlina Pye-Mack [Parent Coordinator] Jill Lawler [OYC] Michelle Nicholson [IISD] MC Rothhorn [Parent]
- Faith Based Initiative –Michelle Nicholson reported on the faith-based per Yvonne Phillips written update. Several faith-based communities have received funding from Power of We Capacity Building grants.
- Union Missionary Baptist Church - using funds to develop promotional materials for the “Be a Star” literacy program.
- Family Life Baptist – website familylifebc.com, TV show
- Faith United Methodist Church – using funds for a computer lab
- All Nations Church - using funds toward the food pantry and neighborhood mission outreach program.
- Eliezer Temple Church - using funds to develop and facilitate teen life skills classes.
- Business Tool Kits –Great Start Collaborative will contract with MC Rothhorn to promote the tool kit to local businesses in the community. MC has met with OYC and has had the opportunity to be informed of past information and instruction on how to utilize the database that was developed to collect contact information and decide which businesses would be the most advantageous to present Birth to Five information.
- News and Information Articles – March has been acknowledged as Parenting Awareness month. Prevention Network has compiled a packet for distribution within the community. It was discussed to continue to use the Parenting Awareness materials for the month of March, on the GCS website.
- Month of the Young Child – April has been designated the month to celebrate young children. In the past the theme weeks have been based on community services that support young children and their families. National Association of the Education of Young Children (NAEYC) has changed the theme weeks to promote young children and the developmental domains, physical, social-emotional, cognitive, language and literacy. There are three documents available through the MiAEYC website. Ken will add this resource link the GSC website.
- Many of the topics will remain the same through June on the GSC website, under articles and resources.
- There has been the development of a Lead Coalition. Ken Sperber has been attending the meetings and will ask at a future meeting if the group would be interested in developing a partnership with Public Awareness committee to develop a display at the CADL main library for June om lead prevention.
- MSU Service Learning Student projects – Students from MSU will be working with GSC on three media awareness projects. The topics are 1) Child Abuse Prevention, 2) Smoking during pregnancy and 3) parenting skills. The students will be using a wide range of media and venues (digital video, paper, etc). The projects need to be completed by April 1st 2008, and will be exhibited at an expo on that day, then will be available for GSC to use.
- Website
Resources – no changes at this time
- New business –
- April has also been designated as Child Abuse Prevention month. Michelle Nicholson displayed a tool kit from the Children’s Trust Fund, which has materials available to promote awareness. There are events scheduled to help bring awareness, such as Turn on the Lights and Blue Sunday.
- WKAR has video loop of Parenting Counts and educational segments of children’s programming that is available for use in waiting rooms at WIC or other locations...
- There was discussion about the PSA through bornlearning.org. and Parenting Counts about advertising on public transportation and movie theaters. IISD is exploring this further with Civitas and WKAR.
- MC shared information regarding a theory which
addresses issues of allowing for multiple ways of life and residency in the
same neighborhood, in a document entitled Sharing the Wealth.
Future Meeting Dates: April 21
Public Awareness Workgroup
AGENDA Monday, March 17, 2008, 1:30 – 3:30 pm
MSU Kellogg Center Rm. 6
- Welcome & Introductions Jill Lawler
- Status Updates
- Faith Base Initiative Yvonne Phillips
- Business Tool Kits Michelle Nicholson
- News & Information Articles
- Website Ken Sperber
- Future dates
for 2008 Jill
- Month of the Young Child Michelle
- MSU Service Learning Student Projects Michelle
- New Business
Public Awareness Workgroup
AGENDA Monday, January 21, 2008
1:30 – 3:30 pm Kellogg Center Rm. 6
- Welcome & Introductions Jill Lawler
- Status Updates
- Faith Base Initiative Yvonne Phillips
- Business Tool Kits
- News & Information Articles
- Website Ken Sperber
- Future dates for 2008 Jill
- Review Action Plan Agenda (Strategic Plan) Michelle Nicholson
- Additions
Public Awareness Workgroup
AGENDA Monday, November 19, 2007
1:30 – 3:30 pm
Kellogg Center Rm. 6
- Welcome & Introductions Jill Lawler
- Status Updates
- Faith Base Initiative Yvonne Phillips
- Business Tool Kits Jill
- News & Information Articles
- Speakers Bureau - follow up Jill
- Website Ken
- New Business
- Next Meeting topics:
2007 ~ Future Meeting Dates: Dec. 17?
Public Awareness Workgroup
AGENDA - Monday, Oct. 15, 2007
1:30 – 3:30 pm Kellogg Center Rm. 6
- Welcome & Introductions Jill Lawler
- Status Updates
- Faith Base Initiative Yvonne Phillips
- Business Tool Kits Jill
- News & Information Articles
3. Speakers Bureau - follow up Jill
4. Website Ken
- Quality Early Learning article
5. New Business
6. Next Meeting topics:
2007 ~ Future Meeting Dates: Nov. 19, and Dec. 17.
Public Awareness Workgroup
MINUTES - Monday, Sept 17, 2007
1:30 – 3:30 pm Kellogg Center Rm. 6
Members Present: Pat Farrell [MSU Outreach], Ken Sperber [Great Start Collaborative], Sharlina Pye-Mack [Parent] Jill Lawler [OYC] Michelle Nicholson [ISD] Diana Torrez-Hrit [CAYA] Yvonne Phillips [Faith-Liaison Coordinator]
- Faith Base Initiative –Yvonne Phillips and Michelle Nicholson have worked on a list of faith base communities outside of Lansing city limits, yet still within Ingham County to make contact about information about early childhood education information.
Yvonne had a unique opportunity to meet the producer of Jesse Jackson’s television/radio broadcast show. The producer seemed interested in the Faith - Initiative and collected contact information about the Great Start Collaborative.
- Business Tool Kits – OYC has created a database with assistance from Ken Sperber, Yvonne Philips and Michelle Nicholson. This database is available to collect contact made in regards to faith-base and business contacts.
- Monthly Awareness Articles –November’s topic to be Safe Housing for Young Children. Jill Lawler has made contact with Southside Coalition and Allen Neighborhood Center about current information they have available. Consumers Energy, Greater Lansing Housing Coalition and Habitat for Humanity were other agencies suggested that may have additional information. December’s topic will be Children’s Safety during the Holidays. Sharlina Pye-Mack will contact the Lansing Safety Council and National Safety Council for additional information and resources.
4. Create a Speakers Bureau – OYC submitted a revised form of application for the P.A. committee to review, after discussion last month. Pat Farrell offered her office as a contact for agencies that have completed the form. Julie Crowgey will enter the contact information into an Excel type spread sheet. This information will be made available to GSC members.
- Website
Resources – Public Awareness was
able to view www.Migreatparents.org
website. The following changes/updates were made: spartanyouth.msu.edu was
added as a resource to the Community Resource page, Care Free Medical Inc
Clinic was added to the Health page and Jill Lawler will verify through
Natasha Davidson to update ICHD contact numbers are correct, Bright
Futures program was deleted as that program funding was discontinued,
preschool.lansingschool.net was added to the Childcare page, and Ken
Sperber will continue to update and make changes to the Parenting page.
- PSA – Jill Lawler have received acknowledgement from the Lansing School District Media Supervisor, Ben Starks about editing and adding updated contact information on current Great Start Collaborative PSA. Jill and Mr. Stark will confirm mid October what his high students will or will not be able to do, and a timeline will be discussed. There was discussion about other media sources for the GSC information. There was discussion that the Greater Lansing Parents newsletter insert has changed to title to MichingaMoms.com. Sharlina had had a contact with Greater Lansing Parents editor and will follow up with MichganMoms.com as another avenue for PSA.
7.
New Business – Michelle gave dates of up coming
conferences, workshops and/or meetings that involve members of the GSC:
September
24th Capital Area Case for Children at the Kellogg Center
10:00-11:14 am
October
11th Cosmic Collaboration ECIC Operations Committee at Cranbrook
Institute in Bloomfield Hills
5:00-9:00 pm
October
26th Flint mini-conference Computer/Technical Assistance 9:00-12:00
pm
November
13th Michigan Early Childhood Challenge at Kellogg Center
8:30-4:00pm
November
26-28 ECIC Grant Technical Assistance in Grand Rapids
Diana
Torrez-Hrit has submitted her letter of resignation from CAYA. Diana has agreed
to continue to work with the Public
Awareness group.
Public Awareness Workgroup
AGENDA - Monday, Sept 17, 2007
1:30 – 3:30 pm Kellogg Center Rm. 6
- Welcome & Introductions Jill Lawler
- Status Updates
- Faith Base Initiative Yvonne Phillips
- Business Tool Kits Jill
- News & Information Articles
- Great Start PSA Michelle Nicholson
- Speakers Bureau - follow up Jill
- Website Resources Ken
Review
sections of www.migreatparents.org website
6.
New Business
7. Next Meeting topics:
2007 ~ Future Meeting Dates: Oct. 15, Nov. 19, and Dec. 17.
Public Awareness Workgroup
MINUTES August 20, 2007
Members Present: Pat Farrell [MSU Outreach], Ken Sperber [Great Start Collaborative], Sharlina Pye-Mack [Parent] Jill Lawler [OYC] Michelle Nicholson [ISD]
- Faith Base Initiative – written Report distributed at Birth to Five meeting
- Business Tool Kits – OYC continues to attend community-based business and organizations presenting Tool Kits options for their employees. Lori Brasic, Ken Sperber, Yvonne Philips and Michelle Nicholson met to organize database that was created to track the business contacts.
- Monthly Awareness Articles –September will be Safe Sleep. There will be a safe sleep display at the CADL Main branch location (downtown Lansing). Michelle Nicholson will inform OYC when to contact Nicole Wells, CADL Main Branch Youth Librarian to arrange display set up. October will be Car Seat Safety. Jill Lawler will check for updated information. There was discussion for November’s topic to be Safe Housing for Young Children.
- Community Conversation – Ken Sperber presented information in regards to the 2007 Report on the Well-being of Ingham County’s young Children and Their Families. Time was allotted after the presentation for suggestion of strategies for the Great Start Collaborative:
• Are we, as a community, okay with the
trends that these data represent?
•
What community goals/strategies do we need to help our youngest citizens?
•
What assets in our community do we have that can help?
•
What gaps do we need to address?
•
What partnerships need to be built?
•
What systems changes are needed to help?
- Create a Speakers Bureau – OYC submitted a form of application for the P.A. committee to review, after discussion last month. The form will have additional topics listed; also Great Start logo will be added. Discussion will continue on how the Public Awareness will use the Speaker’s Bureau and how information on the complete applications will be organized. Jill Lawler will make suggested changes to form for the P.A. committee to review.
- Website
Resources – Public Awareness will
look at Ingham County Great Parents website during the next meeting and
decide which contact information needs to be updated and follow through
will contacting the agency involved.
- PSA – Jill Lawler reminder the committee of a prior conversation with Lansing School District Media Supervisor, Ben Starks about editing and adding updated contact information on current Great Start Collaborative PSA. The committee agreed that revisiting the conversation with Mr. Stark would be appropriate. Jill Lawler will contact Mr. Stark.
New Business –Michelle Nicholson shared a website: www.1800EarlyOn.org in which a 30 second PSA is available for viewing.
Public Awareness Workgroup
AGENDA - Monday, August 20, 2007
1:30 – 3:30 pm Kellogg Center Rm. 6
- Welcome & Introductions Jill Lawler
2. Status Updates
- Faith Base Initiative Yvonne Phillips
- Business Tool Kits Jill
- News & Information Articles Diana Torrez
3. Status of Young Children report Michelle Nicholson
Ken Sperber
4. Speakers Bureau - follow up Jill
- Website Resources Ken
It is that time of the year to look at your district's section of the
migreatparents.org website to see if it needs updating
- New Business PSA Michelle
Early On® Public Awareness is pleased to share the Early On®
Michigan PSA on www.1800EarlyOn.org <http://www.1800earlyon.org/> or
www.michigan.gov/earlyon <http://www.michigan.gov/earlyon> . (Versions
available in English and Spanish.)
7. Next Meeting topics:
2007 ~ Future Meeting Dates: Sept. 17, Oct. 15, Nov. 19, and Dec. 17.
Public Awareness Workgroup
Public Awareness MINUTES - July 16, 2007
Members Present: Pat Farrell [MSU Outreach], Ken Sperber [Great Start Collaborative], Sharlina Pye-Mack [Parent] Jill Lawler [OYC] Elaine Williams [MSU FCE] Yvonne Phillips [Faith-Liaison Coordinator]
- Faith Base Initiative – Follow-up and distribution of Health Newsletter from WKAR are being distributed to faith-based contacts already established.
- Business Tool Kits – OYC continues to attend community-based business and organizations presenting Tool Kits options for their employees. Lori Brasic will be attending meeting with CAYA Wednesday July 18th.
- Monthly Awareness Articles – It was discussed that the themes and topics posted on www.cacvoices.org under GSC page will remain as the focus for each month. GS Collaborative agencies will provide updated information as needed, to be reviewed by the P.A. committee. September will be Physical Health, with a focus on Play and Exercise. October will be Physical Health, with a focus on Car Seat Safety.
- Create a Speakers Bureau – OYC submitted a form of application for the P.A. committee to review. After reviewing the form another discussion was generated about the “purpose” of the Speakers Bureau. Discussion was generated to have a brief description or mission of what the “early childhood speaker’s bureau” is. It was decided that instead of asking individuals to present information, the need may be met better by agencies that currently provide this service. P.A. committee will brainstorm a list of agencies that currently provide public presentation in the community. It was agreed upon that each P.A. member will independently brainstorm and create a list of agencies and topics to be discussed at the next P. A. meeting. Jill Lawler will work on a different form which would be agency specific, instead of individual specific for the P.A. committee to review.
- Website
Resources – Ken reported that the
most current version of the Ingham Community Report has been posted at the
website. The final copy will be posted there as well. It was
suggested that we look at a way to allow feedback on the Community Report
via the website.
- The group reviewed the parenting article themes for July, August and September and noticed the link in the "Early Play and Exercise"
needed updating. Jill will send Ken the updated link to revise.
- Great Start educational commercials – It was suggested that this idea should be forwarded to the Kindergarten Transition Committee.
- New Business – Pat Farrell shared that MSU and Lansing School District have received a four-year grant from the University of North Carolina-- Frank Porter Graham Institute. The focus will be on improving the academic achievement of boys of color, from ages 3 to 8 years. The planning process for this grant will take place this fall.
- Elaine Williams had an opportunity to have a discussion with someone from Comcast about purchasing “air” time for GSC PSA information. Based on the conversation last month about purchasing media presentation slides at local movie theaters, Elaine thought that Comcast slots would have a wider audience. It was decided to table this topic until the next meeting.
- The Public Awareness group has an opportunity to suggest a question for the candidates for the Lansing City Council for the upcoming League of Women Voter's Voters' Guide. The question the group suggested was: What role should the City take in supporting families with young children?
Future Meeting Dates: Aug. 20, Sept. 17, Oct. 15, Nov. 19, and Dec. 17.
Public Awareness Workgroup
AGENDA Tuesday, July 16, 2007, 1:30 – 3:30 pm
MSU Kellogg Center Rm. 6
- Welcome & Introductions Jill Lawler
- Status Updates
- Faith Base Initiative Yvonne Phillips
- Business Tool Kits Jill
- News & Information Articles Diana Torrez
- Speakers Bureau - follow up form/survey Ken Sperber
- “Big Name” Champion discussion Michelle Nicholson
- Website Resources Ken
- Great Start educational commercials Jill
-
New Business
- Next Meeting topics:
Public Awareness Workgroup
Public Awareness Work Group
MEETING NOTES June 19, 2007
Members Present: Pat Farrell [MSU Outreach], Ken Sperber [Great Start], Sharlina Pry-Mack [Parent Liaison] Jill Lawler [OYC] Elaine Williams [ MSU FCE]
- Faith Base Initiative – PSA’s have been approved for radio stations 96.5 FM and WWSJ Radio Joy 1580 AM
- Business Tool Kits – OYC continues to attend community-bases business organization presenting Tool Kits options for their employees.
- Monthly Awareness Articles – It was unsure if July and August articles need to be developed, or if the articles are already completed.
- Radio/Television – Contact has been made with Ben Stark, instructor at the Hill Center for Academics and Technology with the Lansing School District. Mr. Stark stated his class would be able to assist in editing the PSA’s audio examples and add current contact information for the Great Start collaborative.
- Create a Speakers Bureau – After discussion there was agreement that this would be a benefit. It was decided the list would be generated from current members of Birth to Five Collaborative and CMAEYC (Central Michigan Association of the Education of Young Children) members. A form/survey will need to be developed that each person who is interested on being the Speakers Bureau would need to complete. Jill Lawler will create this form and bring to the next meeting.
- Big Name Champion – This item was tabled until the next meeting.
- Website
Resources – Michelle received a report about the MI Great Parents website
utilization. In the most recent
ten months (7/2006 – 5/2007) the Ingham website has received 1,987
visits. This is up from 1,326
visits in FY2005 and 1,688 visits in FY2006. Ingham County website visits indicate the 2nd highest usage
in the State.
- New Business – Discussion developed about the option of producing Great Start Educational commercials, or Born Learning video clips that could air on the school cable stations. It seems that the school district cable stations re-run school events during the summer months and may be “open” to having new material to run during the summer months. This will be additional discussed at the next meeting.
Future Meeting Dates: Aug. 20, Sept. 17, Oct. 15, Nov. 19, and Dec. 17.
Public Awareness Workgroup
POWER OF WE / GREAT START COLLABORATION
Birth To Five Sub Committee ~ Public Awareness Work Group
Agenda Tuesday, June 19, 2007, 1:30 – 3:30 pm
Kellogg Center Rm. 6
- Welcome & Introductions Jill Lawler
- Status Updates
- Faith Base Initiative Yvonne Phillips
- Business Tool Kits Jill
- News & Information Articles Diana Torrez
- Radio/Television - Update Jill
- Create a Speakers Bureau Ken Sperber
- “Big Name” Champion discussion Ken
- Website Resources Ken
- New Business
- Next Meeting topics:
2007 ~ Future Meeting Dates: July 16, Aug. 20, Sept. 17, Oct. 15, Nov. 19, and Dec. 17.
Public Awareness Workgroup
Minutes Wednesday, May 21,
2007, 1:30 PM to 3:30 PM, Kellogg Ctr Rm #6
Members Present: Pat Farrell–MSU Outreach and Engagement, Jill Lawler–OYC, Michelle Nicholson–Ingham ISD, Ken Sperber–Great Start Collaborative, Sharlina Pye-Mack – Parent Liaison/Great Start Collaborative, Yvonne Phillips – Faithbase Liaison for the Great Start Collaborative and City of Lansing, and Diana Torrez-Hrit-CAYA
WELCOME & INTRODUCTIONS
No new report.
BUSINESS TOOKITS
Jill and Lori are working on engaging other business leaders to present the toolkits. At the Rob Gunewald event they were able to connect with two more interested business leaders in addition to an invitation to present at the June 2007 CAYA Board of Directors meeting. OYC has contacted 8 businesses as a follow up to Bill Millett’s presentation, and also made plans to attend future Lansing Chambers of Commerce Mixers in order to meet with more business leaders.
FAITH-BASED TOOLKITS
To date Yvonne has engaged with 20 different faith-based organizations. These organizations are receptive to Yvonne’s presentation and the resources that are being provided. These resources include the monthly topic brochures and other printed materials that relate to the topic, OYC yellow pages, and information regarding parent workshops in the local area. The churches are interested in additional parent resources and workshops.
A discussion was held regarding the lack of money for trained professionals and programs in our area that work with the various components of parent education; such as workshops, classes, and home visits.
NEWS & INFORMATION ARTICLES
This month’s Great Start Collaborative topic is Asthma. The brochure that was used was “Asthma Triggers Checklist” that was printed by the EPA. We were given permission to adapt it and we added information regarding the Healthy Homes University as the local contact for our county. In addition to the brochures and bullets, we were given permission to set up a display at the Main Library downtown. Diana and Nancy Bujold used resources and materials that were provided to the Great Start Collaborative by Healthy Homes University, Mid-Michigan Asthma Coalition, and the American Lung Association. Pictures were shared regarding the display. It was suggested that next time we have a display up at the public libraries, that we should include the Great Start Collaborative logo.
June 2007 topic is lead poisoning prevention and awareness. Diana contacted the Lead and Healthy Homes section of the state of Michigan Department of Community Health and did hear back from them. So we got permission to use the brochure “Is Your Child Safe From Lead Poisoning – Learn How to Protect Your Family” from the State of MI website at www.michigan.gov/leadsafe. We have ordered 250 and are in the process of obtaining more. We will continue our efforts to connect with our contact at the Lead and Healthy Homes sections to gather more resources for the families, churches, and businesses in our area.
PUBLIC AWARENESS WORKPLAN
The work plan that was created at the June 2005 Birth to Five Subcommittee Retreat was reviewed to see if the goals were still appropriate and if there was any needed changes or additions. There were changes and adjustments made and they were added on the work plan in italics. These changes will be reviewed at a future Birth to Five meeting for input.
RADIO/TELEVISION CONNECTIONS
As far as outreach, we are doing well with print media; however we would like to expand our efforts via local radio and television. Some radio stations have been identified and will be followed up by committee members:
Diana: Spanish
stations on AM and LCC
Jill: Ben Stark of
Hill Vocational
Sharlina: Radio 99.7
Yvonne: Joy 1580 AM
(gospel)
WEBSITE RESOURCES
Ken showed how the translated articles were being displayed at http://www.cacvoices.org/birthtofive in the Parenting Articles section of the website. Ken reported and showed that the Training section includes updated lists of local State and regional early childhood professional development opportunities. Rob Grunewald’s slide presentation on “Early Childhood Development: Economic Development with a High Public Return“ is now also available on the website in the Training section.
NEW BUSINESS
Rob Grunewald presentation was held this past Thursday on May 17th, 2007 from 3 p.m. to 5 p.m. at the Radisson Hotel in Lansing. There were about 30 people who attended. CAUW was a sponsor and invited the CAUW Board, their top 30 Businesses that contribute to CAUW, and Community Impact Committee.
PA committee members are looking for “Champions” to support the Great Start Collaborative. Two potential business leaders were discussed and those who have contact with them will get in touch to see if they would like to learn more and support our GS collaborative.
NEXT MEETING
Our next meeting is scheduled for Monday June, 11th, from 1:30 p.m. to 3:30 p.m. at the Kellogg Center, Room 6. Anyone who wants more information is encouraged to contact Jill Lawler at 887-4540 or jlawler@ingham.org.
Public Awareness Workgroup
AGENDA - Public Awareness Workgroup - Monday, May 21, 2007
1:30 – 3:30 pm, MSU Kellogg Center Rm#6
- Welcome & Introductions Jill Lawler
2. Status Updates
- Faith Base Initiative Yvonne Phillips
- Business Tool Kits - Feed back Michelle Nicholson
- News & Information Articles Diana Torrez
3. Public Awareness Work Plan - review Michelle
4. Radio/Television Connections Michelle
5. Website Resources Ken Sperber
6. New Business
7. Next Meeting topics:
NOTE: NEXT MEETING DATE CHANGED TO TUESDAY JUNE 19th
Public Awareness Workgroup